New York Fashion Week · Spring/Summer 2012
Von Vonni The sea, the city and the transformer dress: a presentation at Norwood
I loved Von Vonni's second presentation at New York Fashion Week, where he chose the beautiful members-only club Norwood in Chelsea. The Armenian-American designer is known for his "transformer" dress and focused on feminine, elegant silhouettes for this beautiful collection. Von's love of the sea and his passion for New York are the inspiration behind it.
— Leila Antakly, originally published on Ninu Nina
- Photography
- Wassim Serhan
- Styling
- Vika Gazinskaya & Lorenzo Hill White
- Ambience
- The Misshapes
- Hair
- Red Market
- Venue
- Norwood, Chelsea, New York
Jewel tones in red rooms
Norwood's velvet sofas and candlelit corners set the mood. Against them, the gowns came in saturated jewel colours: sapphire, emerald, coral and fuchsia satin, cut long and fluid, with deep V-necks, soft draping at the waist and sleeves that fall like water.
Alongside the evening gowns were lighter pieces in printed silk, rose and burgundy florals in wrap shapes and easy, belted dresses: the city side of a collection that also looked to the sea.
The music came from the Misshapes, who DJed the party that night and later shared their fashion week playlist with Ninu Nina.
About Von Vonni
Von Vonni is an American evening wear label founded in New York in 2001 by designer Von Sargsian, an American designer of Armenian descent. He began making his signature multi-way dresses in 1999, two years before the label launched.
The brand is best known for the infinity dress, also called the "transformer": a single dress with long fabric panels that can be wrapped, twisted and tied into many different shapes, from halter to strapless to one-shoulder. It became a staple for evening and occasion dressing because one piece can be worn so many ways.
A year after Norwood, Von Vonni showed its Fall/Winter 2012–13 collection in Moscow, pairing soft, flowing dresses with heavier jackets and blazers. In 2015 the company moved from New York to Los Angeles, where its dresses are now made.
Quick answers
What is Von Vonni known for?
The infinity or transformer dress, a convertible evening dress whose long fabric panels can be wrapped and tied so one dress can be worn many different ways.
Who designs Von Vonni?
Von Sargsian, an American designer of Armenian descent, who founded the label in New York in 2001.
Where did Von Vonni show Spring/Summer 2012?
At Norwood, the members' club in Chelsea, during New York Fashion Week in September 2011, with music by the Misshapes.
Where is Von Vonni based now?
Los Angeles. The company moved there from New York in 2015, and its dresses are made there.
