PHOTOGRAPHER JUANMA JMSE
Renowned for his work in fashion and urban photography, Juanma Jmse has spent years traveling the world, capturing people and cities through a lens that prizes authenticity over spectacle. Based in Madrid, he moves between portraiture, editorial, street, and brand work, always in search of the moment that reveals character without forcing it.
Juanma Jmse
Madrid
I currently live in Madrid although I have spent a large part of my life traveling, discovering the world, people and situations through my lens. I express myself better through my visual work since I am not a person of many words. Collaborating with a diverse array of brands and media outlets, I have had the privilege of capturing the essence of numerous countries through my lens. Each destination, each assignment, has served as a catalyst for personal and professional growth.
Juanma Jmse My biggest inspiration is traveling. I love to interact with people from the audiovisual and design world. My friends in this sector inspire me and help me to perfect my style when it comes to transmitting my feelings.
Juanma Jmse I am a maniac and very strict with my work. I like to have my ideas clear and I do my best to go unnoticed when I take photos. I want to be able to capture the essence of people I photograph and reflect their character and give an authentic vision of who they are.
With portraiture, I research the person, and I look for particular characteristics that stand out. A perfect portrait is one that would convey those elements in a single image. With campaigns and editorials, I focus on the essence of the brand. When it comes to street or landscape photography, I try to represent how I was feeling at the exact moment the shot was taken.
"I want to be able to capture the essence of people I photograph and reflect their character and give an authentic vision of who they are."
Juanma Jmse It has been a turning point for everyone, but when it comes to creatives I feel it has been positive. We have increasingly strengthened our relationship with the digital world and its infinite possibilities.
Juanma Jmse There are just too many people and it would be unfair to single out just one.
Juanma Jmse Wellbeing for me would be the union between my work and my day to day. That would be the perfect tandem. I always work with passion and what motivates me without a doubt are new challenges.
