Little Plastic Horses- Photoblog
Little
Plastic
Horses
Cat Wallace started Little Plastic Horses because she wanted to post pictures. She had been saving them for years and never quite knew what to do with them. She figured out what to do with them, and for five years she was one of the voices of the golden era of personal style blogging.
"Keep it fresh, update as often as you can, and focus on your loves. Don't carbon copy — make it your own."
How did Little Plastic Horses start?
I wanted to post pictures. I had been saving them for years, but never really knew what to do with them. I got inspired by other blogs such as Studded Hearts and Stardust and Sequins and decided to make my own.
Greatest inspirations or influences?
Music and boys. While music inspires the posts themselves — the flow, titles, text — boys inspire me in the effortless way they dress.
How do you explain the power of blogging?
I find that there is a tremendous pull in what is fashion forward versus what is not being spoken, loud and clear through the blogosphere. We — bloggers who post photos from fashion editorials, models, celebrities and just plain inspirational photography — tend to gravitate towards the same "voice" and it shows.
Artists you love?
They capture both the style, the aura, and the moment.
Music you're listening to right now?
Right now I'm on a Julian Casablancas rampage — the Strokes and his first solo debut album. I also thump out to Trey Songz, Drake, Rihanna, One Republic, Death in Vegas, and Train.
"I'm on a Julian Casablancas rampage."
What tips would you give to anyone starting a blog now?
Keep it fresh, update as often as you can — readers like at least two new posts a week — and focus on your loves. Don't carbon copy. Make it your own.
How do blogs stay popular with so much competition?
I think a clear, unique creative voice is absolutely essential, even if that voice is expressed visually rather than through writing. I also believe the explosion of blogs hasn't really hurt the pioneers. Sites like Fashion Toast and Knightcat will always be popular — they've become the classic, trusted names. The Coca-Cola of blogs.
Anything else you'd like to share?
Every reader and commenter of Little Plastic Horses motivates my updates. I couldn't be happier with all the support. Thank you.
"She posts the most incredible photos, always unexpected, in high quality and beautiful. She's quippy with her titles too!"
"With a passion for all things fashion, this real girl shares her daily style, favourite foods, song of the moment, and the gnarliest Collage/Muse boards on the web!"
"Posts are like miniature little stories that may or may not connect to her true life but go so perfectly well with the accompanied photographs and equally creative titles."
Little Plastic Horses went quiet around 2015. So did most of its peers. Here is why.
Cat Wallace's blog ran actively from around 2010 to 2015, posting editorials of Daphne Groeneveld, Rosie Huntington-Whiteley, Dree Hemingway, and Doutzen Kroes. The last traceable posts are from early 2015. What happened to her after that is not known. What happened to her era is.
The golden era of the personal style blog — roughly 2008 to 2014 — ended quickly and not entirely for bad reasons. But something was lost in the transition that has never been fully replaced: the specific texture of a personal voice, cultivated slowly, with no algorithm deciding who should see it.
Platforms designed for faster consumption made long-form, photo-heavy blog posts feel outdated. Readers began preferring instant, bite-sized content — and the tools for making it were in their pockets.
The focus moved from authentic personal content to brand partnerships and sponsored posts. Many influencers now use social platforms exclusively, rendering the separate blog unnecessary — more effort, less reach.
As blogs became commercialised and cookie-cutter, they lost the unique, personal, and sometimes vulnerable voice that made them interesting in the first place. Readers looked elsewhere.
The rise of social media stars made the space incredibly crowded. Those who survived evolved — Susie Lau, for instance, built a brand that extended into high-end collaborations and video. Most did not make that leap.
What remains is an archive. Little Plastic Horses still exists at littleplastichorses.over-blog.com — a record of five years of genuine curatorial attention, posted at least twice a week, focused on the loves and not on the algorithm, made entirely its own. Exactly as Cat said it should be.
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