Interview with Afro Futurist and Psychedelic Visionary Gazelle

Xander Ferreira aka Gazelle: Afro-Futurist and Psychedelic Visionary | Antakly Projects
Gazelle, Xander Ferreira and Nick Matthews
Antakly Projects  ·  Music  ·  Art  ·  South Africa

Xander Ferreira

aka Gazelle  ·  Afro-Futurist  ·  Psychedelic Visionary

He studied African dictators, created his own character and strategy, published a book, released an album as a performance art piece, and then the first single hit number one on South Africa's largest radio station. He was not expecting that.

South Africa  ·  New York LIMPOP  ·  Afro Futurism Conceptual Artist  ·  Creative Director
Leila chose to speak with Xander Ferreira because she had just encountered the Gazelle project and could not place it anywhere she had seen before. That was the point.

From the southern tip of Africa comes Xander Ferreira, a multidisciplinary South African conceptual artist, creative director, and musician, who built one of the most original art projects of his generation by studying the lives of African dictators. His alter-ego Gazelle, developed with collaborator Nick Matthews aka DJ Invizable, was born in 2006 as a visual art project with a book, a strategy, and a musical album as a mechanism to engage with traditional media and create public discourse.

The first single unexpectedly hit number one on South Africa's largest radio station. The hoax became real. From 2009 to 2013, Gazelle performed in twenty countries, becoming one of South Africa's leading musical acts. The character's iconography garnered global media attention from ZDF, Le Monde, Vice, and the Sunday Times. The journey concluded with a landmark final performance on Glenn O'Brien's historic TV Party.

Ferreira originally grew up close to the border of Mozambique in a remote part of South Africa, steeped in authentic South African culture in, as he puts it, confusing but colourful times. He started his musical journey as a reggae singer known as the White Lion before the Gazelle project transformed everything. He currently works from New York as a visual artist and creative director at the intersection of performance, installation, experiential design, photography, and film.

Stride of the Gazelle and Law of the Gazelle, The Status of Greatness 2009 Stride of the Gazelle  ·  Law of the Gazelle  ·  The Status of Greatness (2009)  ·  Self Portrait  ·  Archival Ink on Cotton Rag Paper, 40 x 60 cm  ·  Edition of 9 + 1AP  ·  © Xander Ferreira
"I published the book and created an album all as part of a performance art piece. Then weirdly enough it manifested itself, it became a reality, and I ended up in the pop business."
Xander Ferreira
The conversation
01

Your greatest inspirations and influences?

From different places within all the art forms that I practise. I look at people that made something inspirational in the past, but also keep an open mind to anything new that comes my way. From the smallest detail on the street to the most amazing sight. I am a lover of film, architecture, typography, theatre, performance, and any mind-feeding artwork.

In music it has been bits and pieces from all over: a fruit salad of Fela Kuti, James Brown, Michael Jackson, Afrika Bambaataa, Boney M, Bob Marley, and so many others.

02

How would you describe your music?

We had to make up a genre for that one. We call it LIMPOP. A fusion of contemporary and retro sounds with African influence. A mixture between tropical electro, funk, disco, reggae, and traditional African music.

03

How would you describe your art?

I am a conceptual artist exploiting various mediums ranging from staged performance, installation, photography, and video to manifest social statement. Looking at the endless ongoing process of action as a fundamental point through impact on the public. Challenging social and political issues is the core of my work. Engaging the viewer and the media to become a part of the process and essentially the art piece itself.

04

Your favourite artists and musicians, and why?

My contemporary artist friends such as Athi Patra Ruga, Mustafa Maluka, and Michael McGarry keep the inspiration coming.

But I look also to people that made me stop in my tracks when I discovered them. Jean-Michel Basquiat, because he was on a mission and did not compromise. In my still imagery I love surrealism, so I am a Dalí fan. Fela Kuti, since he was someone who saw the true meaning of being a musician. For the fun and comedy in human motion I love the French film director Jacques Tati. And the photography of Guy Bourdin and Peter Beard.

05

What was the spark for creating The Rise and Fall of an Empire?

I started off more in the visual world. My first mission of trying to create something I really believed in came about when I was researching and studying the socio-political behaviour of African dictators. I ended up with a visual art project and my first published book, called The Status of Greatness, which deals with socio-political behaviour and the modern day marketing of these dictators.

"I created my own character and a strategy by synthesising the various strategies of African dictators. I studied the lives of Muammar al-Gaddafi, Idi Amin Dada, and Mobutu Sese Seko. I looked at their strategies and created my own, through visual identity, a voice, and a following. The result was Gazelle."

I published the book and created an album, all as part of a performance art piece. Then weirdly enough it manifested itself and became a reality. In the beginning it was almost like a hoax. Even in the book I spell out my strategy, I say I will follow these steps to make this character famous. And then one of the songs I wrote became very popular.

06

What is the angle of the music you are working on now?

I am still using an African aesthetic of Afro Futurism and mysticism, but I am trying to use less satire and make it more serious. In terms of the music I also took that more seriously. I started studying music and writing with some amazing musicians.

The new work has a similar sound but it is a bit more grown up. I used a lot of inspiration coming to America, learning from people here. The soul world and the funk world influenced me a lot, so it is almost like a crossover. I was so tired of being put in the box of world music. It killed me, because the only things from Africa seen as African music are either hip-hop, or world music, or electronic music. There was not really anything that was just a band. So I hope to use Rise and Fall as a vehicle to get some attention around what I am about to do.

07

How is New York inspiring you?

The city certainly feels like a place where one can really feel the pulse of the world. A place of a high level of creation, so it pushes you to do more and better. Everyone is on a mission, and I like that since I find having a mission is important. So yes it is inspiring, but I bring my real inspiration from other places and create more here and showcase it.

08

Anything else you would like to share with our audience?

Aid is a selfish temporary solution fuelled by pity and greed. Help is an unselfish permanent solution driven by respect and passion.

LIMPOP Tropical Electro  ·  Funk  ·  Disco  ·  Reggae  ·  Traditional African Music
Update  ·  2026

The Gazelle project ran from 2006 to 2013. In twenty countries. With global media coverage from ZDF, Le Monde, Vice, and the Sunday Times. The final performance was on Glenn O'Brien's historic TV Party, one of the most culturally significant platforms in New York's downtown art scene.

Since then, Xander Ferreira has continued working under his own name as a visual artist and creative director at the intersection of performance, installation, experiential design, photography, and film. He has collaborated with musicians including players from Sade and De La Soul. He and British musician Findlay Brown co-founded The Happy Show, a DJ collective and party series focused on rare African music from the 1960s through the 1980s.

He has recently produced and filmed a 24-part documentary series titled With Purpose, highlighting social and environmental changemakers, currently in distribution.

His website is at xanderferreira.com.

"Aid is a selfish temporary solution fuelled by pity and greed.
Help is an unselfish permanent solution driven by respect and passion."
Xander Ferreira  ·  Gazelle

Stay curious,

Leila Antakly

Leila Antakly

Leila Antakly is the founder and editor of Antakly Projects, the independent cultural platform she launched in New York in 2003 as Ninu Nina. Syrian and Colombian, she began her career at Vogue Italia and has spent more than twenty years in conversation with artists, musicians, designers, photographers, and inspiring thinkers around the world.

https://www.ninunina.com/
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