EVIL'S Evil Goods
Evil's
Evil Goods
Counter-culture couture · New York City · Arlt & Font · Squares need not apply
Born Argentina. Seven years nomad in Europe. Seven years between NYC and Buenos Aires. Passion and drive.
Born New York, 1977. Pisces and a Snake. Of Cuban descent. Super creative mind. Street cred.
"Our conceptual vision examines popular bad girl iconography in order to understand and perhaps undermine the mythology of evil. By deconstructing these ideas and inserting our own sense of humour and twisted wit, we create the daft designs that make up the brand."
Evil's Evil Goods is a sharply titled counter-culture couture company run by Ashu Arlt and Antonio Font. The look is rock and roll and its sonic youth. Glamour. Naughtiness. Bad attitudes through times and places. They cater to an audience of discerning sophisticates: closet glamazons, rockers, hipsters, downtown kids, vegetarians, squares, artists, young professionals, and anyone with money who can fit into a size S to L. To narrow it down: sexy people with taste.
I was born in Argentina, lived in Europe like a nomad for seven years, my Rebel Without a Cause phase, then it was between New York City and Buenos Aires for another seven. As most people in this business, we love fashion and we wanted to be a part of it. We had the creative need to make our statement. Antonio's super creative mind and my passion and drive made it happen. My philosophy? I learned the hard way that in order to succeed in life you need to achieve some sort of balance between good and bad, the yin and the yang. When I talk about evil, our brand name, I am not thinking of hell and the demons that live there. I am just inviting people to take a walk on the wild side. Just for fun, just a little.
Every yin has a yang. Every push has a pull. Life is not perfect and yet, it is. Sometimes it's terrifying. And sometimes it's incredibly beautiful. We'll take both. Thanks. After nearly a decade of experiences in New York City, I emerged from the wasteland of business casual. Not all bad, creative advertising proved valuable in building one helluva clothing brand. Ashu's glamour met my street cred and Evil's was born.
"I think the happiest way of life is to be developing or making things. It's what keeps us closest to God, or something greater than ourselves, call it what you will. You can't get to wonderful without passing through alright."
Antonio Font · Evil's Evil GoodsDark European film from the 70s. Hippies from the 60s. Disco Glam. Rock and Roll. Pin-ups. Rockabilly. Gay Boys. Bad Girls throughout history. And Mother Nature, of course.
I was taught inspiration is for amateurs. The rest of us just show up and get to work. If you wait around for the clouds to part and a lightning bolt to strike you in the brain, you're not going to make an awful lot of work. If I find myself stuck, coffee and music generally does the trick. Brit rock, the Stones, Zeppelin, Jimi. Lately: The Virgins, Cut Copy, The Knife, Justice, MGMT, M.I.A., Phoenix, The Raconteurs, The Dead Weather, Band of Skulls, Yeah Yeah Yeahs, The Kills. I'd love to throw them all some clothes. Influences? Jack Daniel and Johnny Walker, ahem.
Don't know if you heard, but we have a bit of a recession?
When you love what you do, it's hardly a chore or a challenge. It's the cherry on top.
Too many to count. Greta Garbo, Coco Chanel, Valentino, John Galliano, John and Yoko, Mick and Bianca, Roman Polanski, Pedro Almodovar, Michael Jackson. The list goes on.
Jesus Christ. He'd bring a good red and some friends. Also: Leonardo DaVinci, Andy Warhol, Einstein, Edward Scissorhands, Anthony Bourdain. My wife?
Opening Ceremony, Barney's Co-Op, Bergdorf Goodman. Shooting downtown for vintage boutiques. We're in New York City. If you can't find it here, it doesn't exist.
Yellow Fever and Nom de Guerre. The flea markets. What Comes Around Goes Around.
I know it's cliche but: be true to yourself. Never give up. Be open to constructive criticism. You can't go wrong.
I'd like to moon my audience. They're skinny models. Hopefully they'll moon me back.
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Somebody that doesn't care what people think. Free spirits. People who form their own opinions. The open-minded and the fearless. Squares need not apply.
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