Nonoo Lyons: Where Literary Heroines Meet Avant-Garde Tailoring

Longtime friends Misha Nonoo (of Misha Nonoo fame) and Deborah Lyons (the creative force behind cult shoe label Mechante) have joined forces to launch Nonoo Lyons—a luxury brand redefining modern outerwear with razor-sharp tailoring and cinematic drama. Fresh off their debut at Henri Bendel, Takashimaya, and Intermix, the duo is already hinting at denim collaborations and menswear, proving their vision extends far beyond coats.

Born from a shared obsession with architecture, subcultures, and storytelling, Nonoo Lyons merges:

• Misha’s sculptural precision (honed at London’s Istituto Marangoni)

• Deborah’s rebellious edge (forged in NYC’s downtown scene)

Their designs—named after literary heroines this season—are wearable odes to women who "command rooms without saying a word."

Inside the Creative Minds

Inspirations: From Club Kids to Russian Novels

• Misha: "Travel, strangers on the street, and Dostoevsky’s heroines."

• Deborah: "Vintage markets, Ibiza’s club scene, and Hussein Chalayan’s UFO dresses."

Designer Crushes

• Alexander McQueen

• Vivienne Westwood

• Riccardo Tisci

• Pierre Hardy

• Elsa Schiaparelli

• Valentino’s "pure beauty"

"Alaïa’s mastery of cut is our north star," Misha adds.

Retail Therapy

• Misha: Obsessed with pop-ups ("The urgency forces creativity!")

• Deborah: Swears by Dover Street Market and Tokyo’s Takashimaya

Dream Dinner Party

• Misha: "Dostoevsky and Flaubert—we’d dissect the women they wrote."

• Deborah: "McCartney, Lagerfeld, and Westwood. I’d order takeout to avoid culinary disaster."

Why Nonoo Lyons Matters

1. Cultural Chameleons: Their coats reference Seville’s lace, Istanbul’s bazaars, and NYC punk in equal measure.

2. Tailoring as Art: Each piece is a sculpture first, garment second.

3. Icon Clientele: Designed for modern Daphne Guinness types—women who pair Audrey’s grace with Kate Moss’s recklessness.