“I’m Italian and You Are Not”- Meet Amedeo Iasci
Amedeo
Iasci
Rome to Washington D.C. and a deeply personal grudge against the D.C. restaurant industry.
Meeting Amedeo Iasci is like running into a close friend you didn't know you had. He says this happens all the time and the reason is that online he is completely, entirely, unapologetically himself.
Helping Italians invest and think bigger. Making America more accessible and understandable to Italians. Two profiles, two audiences, one mission: financial freedom without a mask.
"You can learn something from anybody. You just have to really listen."
Case e ville ristrutturate, libertà finanziaria raggiunta negli Stati Uniti partendo da zero. Budgeting, real estate strategy, and why you should never follow social media trends blindly. All of it, from someone who actually lived it.
America was only supposed to be temporary. He ended up staying for eight years and falling in love with it. He started at Lamborghini because his passion was cars but real estate came next. His younger brother convinced him to try TikTok. He started posting in English. Once he became something of a small institution in America, he started posting in Italian about personal finance. In Italy, he says, people still keep money under the mattress. We are very far behind on this topic.
The JASHI Project is the structure he built around all of it: a cultural and economic bridge between Italy and the U.S. On his American profile he teaches Italian culture and how it helped him succeed. On his Italian profile he explains American concepts around finance and geopolitics. Two audiences, two languages, one through-line: that financial freedom is available to anyone willing to understand the tools and build the mindset, without pretending to be someone they are not.
I do things and see people. I love to help people, that's why I share my insight on financial education, healthcare (I am working on something very exciting, stay tuned for a big disruption), and tourism: bringing some of the most authentic places in Italy to life. There are just so many things I want to do but I know that this will all lead me to my end goal. Politics in Italy.
In college I was approached by the casting director for Armani's 2017 Spring Summer campaign in Italy. They wanted inexperienced models. I was impressed with the team, and with Armani himself, who was so humble. In the U.S. I joined an agency in D.C. and did some work for Cucinelli, Etro, Neiman Marcus and even some Netflix appearances. I realised it was a tough industry but there are some really good people in it too.
After growing the real estate portfolio to a few properties, I presented the numbers to friends and family who agreed to invest with me. I decided to leave Lamborghini and go full time. Then I started social media to report my daily updates and talk about the perspective of an Italian in the U.S. Leading us finally to today: 10 homes and 20 million monthly views.
Historically, Leonardo da Vinci. Studying the art of science and the science of art: I really love to grasp that idea. My parents are also my inspiration. As a family we entertained my father's clients, selling medical devices, taking customers skiing: work and life became fun, my parents taught me how to integrate both. I can say I never work and I always work.
"What I show is simply my life and what I have learned. There is no mask. My goal is to explain finance directly, with practical examples, without complex terms. People must understand, not feel excluded."
Amedeo IasciConsistency. I have to show up every day, all the time. Coming up with ideas: no matter how much time I spend researching, scrolling, talking to my team, the best content always comes out of talking to people. Like right now, I am already getting ideas for upcoming videos, Leila.
I say some pretty wild things at times but I am really not a mean person. Sassy yes, but humble. I've done some things most wouldn't be proud of but those experiences have led me here. My beginnings in Lynchburg, Virginia were pretty humbling. I had to get creative to get through my career path flipping houses and I am grateful now to so many that showed me support.
Dating in the U.S. is like going to a job interview. People go on dates with a checklist. I started to enjoy my life in D.C. more when I started meeting people in the arts and music. I love this community and it makes all the difference. I have a lot to say about dating and I regularly talk about it on podcasts and on my socials.
meets
America
When he discovered he had a real chance as an entrepreneur, he understood that America was the right place for it. The government doesn't get in the way. People help you. Opportunities come. Italy isn't like that yet. But he goes back often because Italy reminds him he is human. Life in the U.S. turns you into a machine. Italy is the corrective.
"My goal is to build a global training platform that combines digital content, workshops and direct experiences, making finance and relocation accessible to everyone."
Walkable. Political. Beautiful. A city where you open a door and never know who is on the other side. People engage with social media a lot more here because they are lonely and so divided, everyone lives in their own bubble. This makes them the ideal audience for someone who insists on being completely real. In D.C. he has met AOC, Hakeem Jeffries, Pelosi, Paolo Zampoli and many others. This allows him to study the political ecosystem from the inside.
A city where people actively watch his content but don't interact as much. Where he gets more hate comments than anywhere else. In Rome, growing up surrounded by art, history and architecture gives you a certain confidence in your own perspective that cannot be acquired elsewhere. Italy reminds you that you are a human being. Life in the U.S. turns you into a machine.
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