Noor Fares: The Visionary Jeweler Destined for Global Domination
Haute Bohemian · Sacred Geometry · Spiritual Motifs · Jaipur & London
Sixteen years of gemstones, sacred geometry, and slow luxury. A jewellery house rooted in spirituality, built on rigor, and alive with the energy of a woman who collects places the way others collect possessions.
You can tell from her Instagram that Noor is into places that nourish her soul — and that comes through entirely in her designs. I once told her that one of her necklaces reminded me of the work of Olafur Eliasson — and she got very excited that I had found the connection, because he is one of her favourite artists. Kind, inspiring, brilliant.
A Visionary Jeweller Destined for Global Domination
"I was always very drawn to gemstones." It is no surprise, then, that the story begins and ends with gems. Over the course of sixteen years, Noor Fares has established her eponymous house as a distinct and thought-provoking voice in the contemporary jewellery landscape.
Famed for its haute bohemian aesthetic and collections that offer a window into worlds and loci of concerns rooted far beyond the brand's London base, the maison is also a reflection of Fares' lifelong love of travel and exploration. "To me, jewellery is an extension of my identity and self."
Born in Paris to Lebanese heritage and now based in London, Fares' designs are a melting pot of cultures. "In Lebanon, making or altering jewellery is part of the culture," she says. This instinctual creativity gives her work an intellectual depth rarely seen in accessories.
"To me, jewellery is an extension of my identity and self."— Noor Fares
When Noor Fares launched with Touch Wood — a collection blending diamonds with ebony — few could have predicted how swiftly she'd captivate the fashion elite. The industry took note: this was no ordinary debut.
"Wood is a universal symbol of luck," she explains, referencing Middle Eastern traditions of knocking on wood for protection. But Fares elevated the motif: geometric diamond patterns carved into ebony cuffs transformed superstition into wearable art. The juxtaposition of raw grain and precision-cut stones spoke to her dual love of naturalism and human craftsmanship.
Leila once told Noor that one of her necklaces reminded her of the work of Olafur Eliasson. Noor got very excited — because he is one of her favourite artists. The architecture of light, the sacred geometry of natural forms, the space between the physical and the felt. They are, of course, speaking the same language.
Slow, Thoughtful & Steeped in Soul
Fares mines memories and experiences, observes how people relate to jewellery both in the past and present, and incorporates a rigorous approach to research. Her academic background — Tufts University, GIA School, and Central Saint Martins — ensures each piece carries narrative weight. More than adornment: these are conversations.
The maison is a reflection of Fares' lifelong love of travel. Her Instagram is itself a kind of spiritual map — beautiful places, ancient places, places that nourish the soul. It is impossible to separate the traveller from the jeweller. The stones she selects are meticulous. The materials are intentional. The result is a house with genuine longevity — because the soul is the foundation.
Fares doesn't just borrow motifs — she reinterprets traditions with modern sophistication. Luck charms become wearable art. Superstition becomes structure.
Her academic background ensures each piece carries narrative weight. Not adornment — conversations. Not products — positions.
Whether it's wood or diamonds, her designs feel both ancient and avant-garde. That tension — between the elemental and the exquisite — is the signature.
"Noor Fares reminds us that true luxury is slow, thoughtful, and steeped in soul."— Antakly Projects
"In Lebanon, making or altering jewellery is part of the culture."
— Noor Fares