Nov 10

Nov 10 MARIA CECILIA BRENNAND CAMPOS

Culture, Fashion and Design, Photography, Creative People

Maria Cecilia Brennand Campos doesn't believe everything has to be beautiful—and that's exactly what makes her work so arresting.

The New York-based stylist, originally from Brazil, has built her career on a singular philosophy: sometimes the most compelling images emerge from what looks "wrong" or even ugly. It's a perspective shaped by Guy Bourdin's provocations, Helmut Newton's audacity, and the unapologetic power of '70s excess. From literature student to editor to set obsessive, Maria Cecilia carved an unconventional path to styling—one guided entirely by instinct and a refusal to play it safe.

Fashion Icons?

I think they were mostly in the 20th century. Lots of women have style today but because fashion changes so much and there are so many collections, I find only a few people stick to their specific style.

I love everything Bianca Jagger ever put on.
I also love Ralph Lauren's aesthetic. And Yves Saint Laurent, I always wish I had known him and lived with him in Morocco back then... dreams!

Tell us about your Creative Process when you discuss a campaign with a designer.

I get the biggest kick out of creating a concept, which is why sometimes I wonder if I should be working more on creative direction than styling, I like to do a bit of both. I also cast. I think the answer is that I can give the best result in two situations.

One: if a client doesn't know what they want but is open to guidance.
Two: if they have an idea more or less, and we can hone in on what it needs to look like as a final product.

Moodboards are always good, that's for sure. I love a good inspiration folder or pinterest board.

HOW WOULD YOU DESCRIBE YOUR PERSONAL STYLE?

My style is a few things. I would ten times out of ten invest on a forever piece than buy a bunch of crap. Pantsuits are my favorite things. I really love menswear. I don't wear dresses much.

Also, ONLY high waisted pants.

I think my style is quite 70s and so is my hair...

ANY CREATIVES OR YOUNG DESIGNERS/BRANDS WE SHOULD KNOW?

I love this brand Khaite for its pieces and its images. New in age, but quite sophisticated.
Area NYC! They are wild and I love every single thing they do.
I like Dorateymur shoes,
Rejina Pyo, Keji Denim.
Wales Bonner, she is so sensitive and refined I find.

FAVORITE WEBSITES OR INSTAGRAM HANDLES?

Oh, so many instagram handles. I only go to websites for news these days. For visual inspiration: