Model. Scholar. Performance artist. Desert wanderer
Samira Mahboub doesn't fit into boxes—and that's entirely the point.
The gorgeous international model, gender scholar, and performance artist moves fluidly between continents, disciplines, and identities. Born to a Moroccan father and German mother, raised in Munich, and educated at LSE, Samira's work—both on camera and in performance—interrogates the very categories that seek to define her. Her Master's dissertation explored the "Muslim hipster" and the politics of the veil in post-9/11 America. Her art collective SAMANIA (with creative partner Ania Catherine) translates dense academic theory into visceral visual experiences. And somewhere between runway shows and research, she collects Afghan jewelry, reads voraciously, and finds solace in the desert. This is a woman who refuses to choose—and in doing so, redefines what it means to be all of the above.
Most interesting response or reaction to your performance art?
I feel like I am watching something I am not supposed to watch and at the same time I am mesmerised.
Many people feel challenged in their views/perceptions/ideas/values/ethics and express the feeling of struggle and discomfort. SAMANIA is interested in disrupting and challenging mainstream perceptions/opinions/views. I like to look at our work as a medium that holds a mirror in front of you, but not a mirror that is supposed to be the morale police, rather a mirror that is stimulating new perspectives/thoughts and reflects different realities.
How do you view the fashion industry and modelling as a career?
Modelling to me always is a performance. A performance of concepts and - what I find more intriguing - a performance of authenticity.
I look at modelling as a fascinating way to discover myself via body language (constant medium of self-expression). It taught and still teaches me a lot about the relationship I have with myself, my body and mind.
Also, I see it as a promising platform or stepping stone to gain more visibility in the public & media in order to use that voice to address social issues and taking on global responsibility.
What are some causes that you are most passionate or vocal about?
I am passionate about addressing the still existing lack of diversity within the industry.
Favorite websites, publications, social media handles?
Websites/Magazines : Dazed , i-D , The Gentlewoman, BosybyGirls Magazine,
Nowness, Monrowe Magazine
Websites (more political) : Quantara
Instagram: @reorientmag, @marrakech_brooklyn, @simplymorocco, @nayla_alnaimi
SAMANIA by Alex Hodges

