Jun 22

Jun 22 Beyond the Gallery Wall: The Unwritten Rules of Starting an Art Collection

The Modern Collector's Guide: How to Start Your Art Journey

By Leila Antakly

The art world is evolving. The traditional, often intimidating gates to collecting are opening, thanks to digital platforms, a new generation of artists, and a fresh perspective on what it means to be a patron. But for a novice, knowing where to begin can still feel overwhelming.

After years of conversations with art advisors, curators, gallerists, and artists themselves, I have decided to compile this simple but essential guide. Whether you're buying for love, for decoration, for investment, or to support the creative community, these foundational steps will help you build a personal collection with confidence and joy.

Step 1: Your Most Important Tool Is Research

Before you buy a single piece, invest time in your art education. A personal collection is a reflection of your taste, and that taste is built through exposure and discovery.

Immerse Yourself: With museums reopening, visit them. Attend virtual art fairs or make a day of visiting local galleries with friends. This isn't just about seeing art; it's about training your eye.
Follow Your Curiosity: What stops you in your tracks? A specific medium? A bold color palette? A particular subject matter? Take notes and follow those artists on Instagram—it's an invaluable window into their process and community.
Understand the Landscape: Use platforms like Artsy to segment art by price, style, and category. Compare prices for similar artists and works. A word of caution: Be wary of intermediaries who may not price work appropriately. Always do your due diligence and ask for recommendations from trusted sources.

Where we look: Our team is currently inspired by the ethereal glass works of Flavie Audi, the curated photography on FFOTO, and the emerging talent on Tappan Collective. We're also smitten with the program at L.A.'s House of Spoils.

Step 2: Set a Realistic (and Flexible) Budget

Forget the myth that art collecting is only for the ultra-wealthy. Today, art has never been more accessible.

Start Small: A first acquisition can comfortably sit in the $500 - $2,000 range. The true goal is to find a piece you connect with, even if it's only $50.
Define Your Goal: If investment is a primary motivator, focus on established or mid-career artists with a proven market history. If you're buying for love, give yourself permission to take a chance on an emerging voice.
The best strategy? Start within your means and let your budget grow as your knowledge and passion do.

Step 3: Embrace the Digital Frontier

Buying art online is not just normal; it's a efficient and excellent way for new collectors to begin.

Go Direct: Don't be afraid to message an artist on Instagram to ask about their work. Many appreciate the direct connection and will keep you informed of new projects.
Build Relationships: A good gallery will want to understand your taste. They are partners in your collecting journey, not just vendors. Seek out those who invest time in educating you.

Step 4: The Final Checklist Before You Buy

You've done the research, found a piece you love, and it fits your budget. Before you finalize the purchase, consider these often-overlooked details:

Think Like a Curator: How will this work live in your home? How will it interact with future acquisitions? Collecting is a visual art—have fun, take risks, but consider the overall narrative you're building.
Secure the Paperwork: This is non-negotiable. Always obtain and meticulously keep the Certificate of Authenticity. This document is crucial for insurance, future provenance, and the value of your collection.

Starting an art collection is a deeply personal and rewarding adventure. It’s a journey of education, connection, and self-expression. Arm yourself with knowledge, trust your instincts, and dive in.