Rasha Khouri: The Investment Banker Who Became a Global Fashion Curator
From Wall Street to Wardrobe Wizardry
Lebanese-born Rasha Khouri has lived a life as dynamic as the fashion she champions—Paris, Beirut, New York, and now London, where she’s spent the last 12 years redefining luxury e-commerce. A former JP Morgan investment banker turned luxury goods analyst, Rasha merged her financial acumen with her passion for design, launching DIA-BOUTIQUE in 2010 and its expansive sibling, DIA-style.com, this year.
DIA-BOUTIQUE: A Global Treasure Hunt
Mission: "To unearth hidden gems from designers you won’t find anywhere else."
Standout Finds:
Handmade leather gladiator sandals from Beirut.
Linen kaftans with Swiss lace (because luxury shouldn’t scream).
Saudi ‘It’-bags with cultural twists.
Ethos: "Craftsmanship first, trends second."
Inspirations & Icons
Muse: Her grandmother—"fabulous wit, killer humor, effortless elegance."
Fashion Icons: Grace Coddington (storytelling genius), Tilda Swinton (androgynous royalty), Kate Moss (eternal cool).
One to Watch: Jewelry designer Nilufer Tarzi Kuran, blending Afghan and Ottoman heritage.
The DIA Selection Process
Criteria: "Unique perspective + impeccable quality. No filler, only future heirlooms."
Scouting: From Saudi ateliers to Swiss lacemakers, Rasha’s team hunts for the extraordinary.
Rasha’s Survival Kit
Tech: iPad ("My mobile HQ").
Fuel: Diet Coke ("Non-negotiable").
Soundtrack: "Music sets the rhythm of my day."
Digital Inspo
Nowness: For avant-garde visuals.
The Business of Fashion: "Essential intel."
Explore Her World: DIA-BOUTIQUE | DIA-style
"Fashion isn’t about labels—it’s about stories waiting to be worn."
Why Rasha Stands Out:
Banker’s Precision + Curator’s Eye: She spots investment-worthy design.
Global Gatekeeper: DIA is a passport-free style voyage.
No Algorithm Clones: Every piece has a point of view.
(P.S. Ask her about that Saudi bag designer)
