HOLST + LEE: A Love Letter to Bold, Unapologetic Glamour
Southern Roots, New York Edge
Natalie Holst and Rochelle Lee didn’t just move to New York—they stormed it. Hailing from the American South, the duo bonded in the city’s electric nightlife scene, where their shared obsession with art, texture, and unbridled creativity sparked a collaboration as dynamic as their personalities. HOLST + LEE was born from friendship, a mutual love of "cool $#!t," and the desire to craft accessories that feel more like wearable art than mere adornments.
The Aesthetic: Where Art Meets Attitude
Drawing from their fine arts backgrounds, Holst and Lee approach design like painting in three dimensions:
Color as Emotion: Pieces that dare you to look away—think neon suede, metallic fringe, and hand-beaded explosions.
Texture as Narrative: Crinkled leather, hammered brass, and silk cords that beg to be touched.
Statement-Making Silhouettes: Headpieces for brides who refuse to wear veils, cuffs for women who mean business.
"We want our pieces to do something," says Rochelle. "Like a great song or a killer outfit—they should make you feel alive."
Inspirations: From Iris Apfel to Storage Wars
Muses
Iris Apfel: *"The OG maximalist. She’s 98 and still out-dressing everyone."*
Alexa Chung: "Quirky meets sleek—like a modern Edie Sedgwick."
Barry Weiss (Storage Wars): "Unexpected? Maybe. Iconic? Absolutely."
Creative Fuel
New York’s Streets: "The woman in a neon turban on the subway? That’s our mood board."
Art School Nostalgia: "We treat every clutch like a canvas."
The HOLST + LEE Woman
She’s:
🎨 A walking gallery opening ("Why blend in when you can vibrate?")
🌙 A nightlife deity ("She’s the reason the party starts at midnight")
🤍 A bride who ditched tradition ("She wore our headpiece with a leather jacket")
Why They Stand Out
No Rules, Just Vibes: "We don’t do ‘quiet luxury.’ We do loud."
Artisan Soul: Every piece is handmade in NYC, with materials sourced for drama and durability.
Retail Revolution: Coming soon to Saks, The Webster Miami, Shopbop, and Soho’s Cut 25—but for now, slide into their DMs (info@holstandlee.com).
The HOLST + LEE Playlist
Nowness.com: "For visual crack."
Fab.com: "Because we’re magpies for shiny things."
Vogue: "Our childhood bible."
Final Thought
HOLST + LEE isn’t just a brand—it’s a middle finger to minimalism. For those who believe accessories should be as unforgettable as the women who wear them.
Get on their radar: @holstandlee
Visual storytelling:
Natalie and Lee laughing over a pile of fringe samples in their NYC studio
Close-ups of a bride’s HOLST + LE headpiece (paired with zero tradition)
Mood board: Iris Apfel’s glasses + Warhol’s Factory Polaroids + disco-ball reflections
"Life’s too short for beige." —HOLST + LEE
