Mukhi Sisters: A Legacy of Rebellious Jewelry with Attitude
For the Mukhi sisters store at For the Mukhi sisters, jewelry isn’t just a craft—it’s a birthright, a passion, and a bold statement. Born into a dynasty of jewelers dating back to 1875 (their father’s family, Mukhi A. Neechamal) and raised under the creative wing of their mother, Effat Kreidie (renowned designer behind Effy’s Fine Jewelry), the sisters have fused heritage with modern irreverence to create Mukhi Sisters—a brand that’s as much about personality as it is about precious stones.
The Mukhi DNA: Tradition Meets Disruption
1875: The Mukhi jewelry legacy begins in India
2000s: The sisters grow up surrounded by sketches, gemstones, and workshops
Today: A fresh, fearless take on heirloom jewelry, blending vintage inspiration with contemporary edge
"Our designs carry our family’s history—but with our own twist," they explain.
Signature Style: "Jewelry With an Attitude"
Playful campaigns: Slogans that go viral ("Girls used our ads as Facebook statuses!")
Bold aesthetics: Pieces that reflect their moods, obsessions, and life phases
Unapologetic individuality: "A part of our character is in every design."
Inspirations: From Mom to Moss
Creative Fuel
Their mother’s designs: "An endless source of awe"
Vintage jewelry archives: Scoured in their father’s store
Personal milestones: "A love for a certain stone, a moment in life—it all seeps in."
Fashion Icons
Childhood crushes: Vanessa Paradis, Kate Moss, Cyndi Lauper
Modern muses: "Anyone who wears their truth confidently."
Global Ambitions: Beyond Beirut
While their roots are Lebanese, their sights are set worldwide:
Stockists: Sauce in Dubai (with more international retailers coming soon)
Shows: Paris, LA, Saudi Arabia
Digital expansion: "Our website is coming—watch this space!"
The Mukhi Vibe: Unfiltered and Unstoppable
Cultural Crushes
Music: Foreign Beggars (their cousin Pavan’s group) soundtracked their first viral campaign
Art: Alfred Tarazi’s work catches their eye
Retail therapy: PIAFF Boutique in Beirut ("Under our apartment—dangerous!")
Digital Habits
"We’re blog rookies but Twitter addicts."
"Ninunina, you’ve converted us—we’ll be checking in often!"
Why Mukhi Sisters Stand Out
Heritage with a heartbeat: Centuries of expertise, distilled into pieces that pulse with modern energy.
Jewelry as self-expression: "Attitude" isn’t just a slogan—it’s engraved in every design.
A sisterhood of creativity: Three voices, one vision—united by rebellion and respect for craft.
What’s Next?
New collections: "Expect more stones, more stories."
Global pop-ups: "We’re coming for your cities."
More virals: Because jewelry should be as talk-worthy as it is wearable.
Follow the Attitude:
Instagram: @mukhisisters
The Mukhi Sisters aren’t just continuing a legacy—they’re rewriting it. With every piece, they prove that true luxury isn’t about perfection—it’s about personality.Beirut Souks.
