We Are Handsome: Where Swimwear Becomes Wearable Art
If you've ever worn a swimsuit with a roaring tiger's face, geometric psychedelia, or tropical blooms splashed across it, you likely have Australian label We Are Handsome to thank. What began in 2009 as a bold swimwear experiment by husband-and-wife duo Indhra Chagoury and Jeremy Somers has since evolved into a global phenomenon—with their signature animal prints and vibrant designs now gracing boutiques in 38 countries and expanding into activewear and ready-to-wear.
A Sun-Drenched Origin Story
Born from nostalgia for endless summers, We Are Handsome channels Indhra’s childhood in Queensland and Jeremy’s urban London roots ("the Big Bad Smoke") into each collection. The result? Swimsuits that feel less like beachwear and more like miniature masterpieces—art you can dive into.
"We wanted to create something spellbinding," says Jeremy. "Not just swimwear, but wearable stories."
The Dynamic Duo Behind the Brand
How They Met
Fate intervened when a mutual friend brought Katinka (Indhra’s nickname) to a panel where Jeremy was speaking. "After the talk, I introduced myself," she recalls. "We just clicked—like we’d been working toward this partnership forever."
Professional Pedigree
Both veterans of the advertising world, they honed their skills on global campaigns before channeling that creative fire into their own venture. "Advertising taught us storytelling," says Jeremy. "Now, we tell our own."
Division of Labor
Jeremy: The print maestro, handling design, brand collaborations, and sponsorships.
Katinka: The style architect, overseeing design development and operations.
Together, they steer the brand’s aesthetic and vision, ensuring every piece stays true to their "halcyon days" ethos.
The Art of the Print
Each We Are Handsome pattern begins with Jeremy’s wanderlust—inspired by everything from Japanese botanicals to African textiles. Using Photoshop, he layers photographs, illustrations, and textures into hypnotic, one-of-a-kind designs.
"It’s like collage, but for the body," he explains. "I want wearers to feel like they’re stepping into another world."
Why the World Fell in Love
Beyond the eye-catching designs, the brand resonates because it celebrates life’s beauty—unapologetically bold, deeply personal, and irresistibly fun.
"We’re for anyone who believes in magic," says Katinka. "Whether you’re poolside in Miami or hiking in Bali, our pieces are meant to make you feel extraordinary."
And with celebrities like Beyoncé and Gigi Hadid spotted in their suits, it’s clear: We Are Handsome isn’t just a label—it’s a movement.
