Peter Ruprecht A Life in Motion
By Leila Antakly for Ninu Nina
A Life in Motion
Peter Ruprecht defies easy categorization—equal parts award-winning photographer, digital strategist, and adventure seeker. Born in Argentina and raised in Vermont, his journey has taken him from competitive skiing slopes to the boardrooms of global brands, with stops at Burning Man’s dusty playa and documentary film sets along the way. Currently steering digital strategy at WDDG, Ruprecht brings a rare blend of creative vision and technical savvy to everything he touches.
Burning Man: A Catalyst for Connection
Ruprecht’s first Burn in 2009 was a revelation—a mix of sensory overload and profound human connection. While he laments the growing police presence in recent years, he still finds magic in Robot Heart’s sunrise sets and the spontaneous collisions of art and humanity that define the event. “The overall vibe is what keeps me coming back,” he says.
Influences & Inspirations
Photography: The raw, emotive work of Robert Whiteman
Life Philosophy: The Dalai Lama’s teachings on compassion and presence
Creative Fuel: The unbridled energy of Burning Man’s community
Dream Projects & Digital Escapes
Ultimate Assignment: A global travel series for Conde Nast
Online Inspiration: twistedlamb.com (“for when I need to reset my creative compass”)
Wisdom to Live By
“Say yes to Burning Man. Say yes to travel. Say yes to the things that stretch your perspective—regret rarely lives there.”
Vibe Check:
Essentials: A camera, a passport, and a willingness to embrace the unexpected
Soundtrack: A sunrise DJ set fading into Tibetan singing bowls
Follow: @PeterRuprecht (but be prepared to want to quit your day job)
In an era of hyper-specialization, Ruprecht proves that curiosity is the ultimate career skill. Whether he’s consulting for Fortune 500 companies or chasing the perfect shot on playa, his work reminds us that the most interesting lives are lived between disciplines.
