Noor Fares: The Visionary Jeweler Destined for Global Domination
When Noor Fares launched her eponymous jewelry line with Touch Wood—a collection blending diamonds with ebony—few could have predicted how swiftly she’d captivate the fashion elite. Yet, with immediate stockists like Harrods, Aishti in Beirut, Browns, and Dover Street Market, the industry took note: this was no ordinary debut.
Born in Paris to Lebanese heritage and now based in London, Fares’ designs are a melting pot of cultures. Her pieces reflect a lifetime of travel, art, and an innate understanding of symbolism. “In Lebanon, making or altering jewelry is part of the culture,” she says. This instinctual creativity, gives her work an intellectual depth rarely seen in accessories.
Her inaugural collection wasn’t just beautiful—it was brilliantly conceptual. “Wood is a universal symbol of luck,” she explains, referencing Middle Eastern traditions of knocking on wood for protection. But Fares elevated the motif: geometric diamond patterns carved into ebony cuffs transformed superstition into wearable art. The juxtaposition of raw grain and precision-cut stones spoke to her dual love of naturalism and human craftsmanship.
Most emerging designers spend years vying for shelf space. Fares? She skipped the line. Landing Dover Street Market and Browns right out of the gate signaled her designs weren’t just pretty—they were groundbreaking.
Why She’s the Next Big Name in Jewelry
Cultural Alchemy: Fares doesn’t just borrow motifs; she reinterprets traditions (like luck charms) with modern sophistication.
Artistic Rigor: Her academic background ensures each piece carries narrative weight—more than adornment, they’re conversations.
Instinct for the Timeless: Whether it’s wood or diamonds, her designs feel both ancient and avant-garde.
With a foundation this strong, the trajectory is clear: global expansion, collaborations with luxury houses, and perhaps even fine jewelry. One thing’s certain—Fares is rewriting the rules, and the world is watching. Noor Fares reminds us that true luxury is slow, thoughtful, and steeped in soul. Her brand isn’t just one to watch—it’s the future of jewelry.
