An awesome and unique graphic clothing line created by Sina Taherkhani
that debuts this week in New York.
How did you begin?
I have been into art and design all my life yet only after failing in the pursuit of a "real career" did I realize that I should follow my dream. I was actually studying computer science at UMBC, a small state school in Baltimore when I discovered they had an art department. I was on the verge of failing out of school so i figured why not? I applied to the department and got in. I did not gain much artistry at that institution but it did broaden my horizons. Shortly after I applied and got accepted into Pratt Institute in Brooklyn. The experience has changed me inexplicably, but mostly from just immersing myself in everything that is NY. Oddly enough I am not working on becoming an acclaimed artist or a designer but rather an animation/motion art director. I am working on a short film for my thesis which is a combination of 2D/3D animation, and it will be completed in the fall 09. I also freelance as a graphic designer, animator, visual effects artist, etc.
Your label philosophy?
We work hard, party even harder and rebel against social norm
WE ARE ALIVE. WE ARE NEW YORK. WE ARE THE OFFSPRING OF AWESOME
Your greatest inspirations or influences?
I am hypervigilant so I tend to analyze people's behavior more than the average person would. This in turn is my biggest inspiration/influence. People really fascinate me, with all their behaviors and subtleties. Other things that interest me include mythology, humans as animals or vice versa, characters from the turn of the century, human anatomy, the human psyche, music particularly house, jazz, soul, funk, and hip hop. I would regard Alexy Brodovitch as my idol regarding design and Lucien Freud regarding art.
Challenges of what you do?
I read somewhere that "Ideas are open knowledge, don't claim ownership." so if you think about ideas and originality, nothing we see is really original. It is just a variation of something put together by a collective knowledge. So people copy, mix and match and create something unique. That is the challenge, creating something unique and creative from a world filled with ideas. This also brings comfort to me, because thinking about how good or better somebody else is than you really deters you from making and doing what you love doing. I also used to be very detail oriented, and into complex designs but lately the challenge has been to strip everything down to its core idea. How can i tell a story, or get a reaction from a simple and/or minimal aesthetic.
Other labels you love?
I love UNIQLU. They have really great graphic t-shirts, and it's cheap! I also love the way they acquire art from popular media to create something unique. I think this is great marketing because only someone with an art background would notice their agenda, yet anybody else would just say "ooooh cool!"
Upper Playground - This is more of an artist collective in the Bay Area but, man do they have some ill designs!
Threadless.com - Again not really a label but more of a collective for artist. I love any source where you can get a variety or designs from people who definitely have some weird shit going on in their head.
Most of my time spent on the net is just creating visual indexes, and getting inspired. Here are some sites I frequent:
Favorite stores in New York?
- Kid Robot - You gotta love a toy store made for adults with a trippy taste. hehe....yes it makes me giggle!
- Muji - Man I love this store! It's a Japanese design store, and there's really no hype surrounding it. Their design is very minimal, simple, and clean.
- MOMA Design Store - I don't really buy anything here but i like to go in and play with stuff!
- Buffalo Exchange - It's small and quaint, and they have a really interesting collection of clothing and apparel.
- Beacon's Closet - They have fairly reasonable prices and sometimes you can find something dope.
Make sure you check out the facebook fan page to get more information on the Offspring Of Awesome
, and check out their debut collection at Resolute's Boat Without a Captain Party on Saturday July 18th.