On my recent trip to India I came across CHUMBAK at the airport in Delhi and fell in love with the quirky and fun designs of this brand that is inspired by all that is India. The brand started off by designing fridge magnets and eventually the concept became to create an array of souvenirs for a contemporary India. Here is what CHUMBAK has to say about Design:
We love design. It’s what we do. Sometimes we look back and wonder, “What the hell were we thinking..” but most of the time we’re really proud of what we do. We’re always thinking of more silly stuff to do, better briefs to come up with and a million topics and trends passing through our heads.
Our inspiration comes from just looking all around us. India is full of amazing sights, sounds and smells. We look at the most random things and come up with what we do. We keep tweaking our designs till we’re happy. A single product typically goes through many many iterations. For something to become a Chumbak product, we typically cover the Chumbak logo and have it go through the design test. 9/10 people should recognize it as a Chumbak product without seeing the logo. We then know that we’re consistent.
Here are a few of my favorite designs. Thanks Chumbak!
If you click on the gif below youll find out what CHUMBAK means.