Whetherly designer Leila Nasseri grew up in southern California exposed to an array of styles and cultures. She attended USC earning a Masters degree in business and minored in communications, and soon after began working in the apparel industry. For many years Leila had a front row seat to all the ins and outs of making a truly worthwhile collection and found herself wanting more from the pieces in her closet so she started WHETHERLY. Becoming a fashion designer was never the goal; but has been a wonderful consequence.
Leila Nasseri chose model, photographer, actress and cool-girl Gia Coppola to model her Spring 2012 lookbook.
What is the philosophy behind the brand?
Our philosophy as a contemporary knit line is to prioritize and maintain our essence. After time lines tend to stop prioritizing their quality and it takes a back seat. This also translates to where we are as a culture and as women. I find that incredibly inspiring.
Greatest inspirations or influences?
I draw inspiration from art, music, culture, architecture, and literature; Ultimately the details in these trigger my direction.
Is there a specific girl in mind when you design the collections?
A chic young woman to a sophisticated season vet can be spotted in Whetherly, I’ve designed the line to be as versatile as the woman wearing it.
Jane Birkin has always been a source of inspiration for me; she truly embodies the balance of being sophisticated and effortlessly chic.
Favorite websites, blogs, publications?
Vogue, NY Times T-Magazine, Style.com
Whetherly will be with you on your ever evolving style journey; we can take risk together as well as maintain our core pieces you can always come back to.