TREND FORECASTER & WHAT WAS THE HIPSTER?
The Trend Forecaster’s Handbook is a sharp, in-depth and highly visual textbook for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.
How does a trend work? And what are its social dynamics? The Trend Forecaster’s Handbook aims to provide answers to these questions. The book is a scientific approach towards the psychological, emotional and social economical presence of the trend as a phenomenon, and provides skills to understand and track trends and use them to inform research, design and (product) development.
Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends, or using them to anticipate what is new and next in the world, we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a product or design that sells and one that languishes on the shelf.
Martin Raymond is a co-founder of The Future Laboratory, a consumer-insight, trend-forecasting and brand-strategy agency whose clients include American Express, Louis Vuitton, Laurent-Perrier, Absolut, BMW, Lamborghini and Condé Nast. He is a regular media commentator on trends and business for the BBC. He maintains a busy schedule of lecturing at over 12 colleges and universities. He is also a contributing editor for Wired UK, and a fellow of the Royal Society of the Arts. Martin has written several books including CrEATe and The Tomorrow People: Future Consumers and How to Read Them.
Click here to order The Trend Forecaster’s Handbook.
Who was the turn-of-the-century hipster? Who is free enough of the hipster taint to write its history without contempt or nostalgia? Why do we want to declare the neo-hipster moment over, when the hipster's "global brand" has just reached apotheosis?A panel of writers invited the public to join an investigation into the rise and fall of the contemporary hipster. Their debate took place at the New School University in New York City.In addition to the panel transcript, the book includes responses from critics Jennifer Baumgardner, Patrice Evans aka The Assimilated Negro, and Margo Jefferson, as well as essays on douchebags, Hasidism versus hipsters, the Hipster Feminine, and the sneaker shop Alife Rivington.