LuisaViaRoma is a lot more than just the coolest store in Florence, Italy and global online shopping destination. Ever since I got to meet the buyers in Paris and experienced first hand their incredible energy and ability to understand their client´s tastes, and ability to predict trends, I have been following them religiously and hope next year we are invited to their annual bloggers event Firenze4Ever. This year contemporary artist, Gary Basema and Laudomia Pucci, image director of the historic house of Pucci and daughter of founder Emilio Pucci passed by to chat with the bloggers and discussed future of blogging. LUISAVIAROMA also organizes events during Pitti Immagine Fashion Week utilizing experiential marketing and communication techniques and host the most exclusive events and parties. Fashionistas, including important fashion icons, come and admire the store’s world-renowned storefronts and participate in brand premiers. The store offers luxury products, exclusive customer care and has broken the barrier between in-store and on-line.
Camilla Gennari Feslikenian, runs LuisaviaRoma´s social network and web marketing division. She graduated in Japanese studies, (language and literature), and before fashion, her job was exporting top quality wine in Japan. She has always been interested in social media, and has her own travel blog.
Greatest inspirations or influences?
- Always looking for something new, bold, strong and experimental! New talents, new designers,…
- e-commerce? Luisaviaroma.com!!!
- blog http://www.thecoolhunter.net/
- fashion blog? All of my dear blogger friends
Challenges of what you do, and advice for anyone thinking about working in the fashion industry?
The important thing, as in everything, is to be passionate and like what you do! Tell us about Firenze4Ever?
The FIRENZE4EVER is the long waiting event of the year where I get to finally meet in person and actually see the faces – of the people I talk to all the time.
Luisaviaroma gives a lot of space to bloggers during the year, but during FIRENZE4EVER the virtuality becomes reality! Its an event where bloggers gather in Florence from all over the world and not only get to experience the new collections, but also get the incredible chance to meet other fashion experts, designers, and VIPs…
Fashion icons in your opinion?
- From Bryan Boy to Sophia Loren. Here at Luisaviaroma we love everyone who has style, and personality.
Anything else youd like to share with our audience?