Who's Next Premiere Classe in Dubai
Last night I attended the WHO’S NEXT & PREMIERE CLASSE IN DUBAI, a French trade show for the fashion industry in the Near and Middle East. Here I was exposed to fantastic new designers ( which I will feature) and already established local stars such as Essa. WHO’S NEXT & PREMIERE CLASSE IN DUBAI will focus on three types of visitors that are typical of the region:
Won over by the first edition, local department store buyers and high-end retail networks praised the quality of this unique concept, the sharp selection of exhibitors and the business-drawn atmosphere.
THE REGION’S MULTIBRAND RETAILERS
Attracted by the international fashion offer unusual in this region of the world, the local multibrand retail network, still a minority on the market but very fast-developing, will attend the event to meet new suppliers and partners.
The aim is to have these financial groups invest in the presented brands and support their development in this region. These new investors should become tomorrow’s partners for the designers.