Felix Rey has established itself as a sophisticated and ultra-feminine luxury brand. The sensibility of the accessories line is a clear reflection of the personal styles of co-founders Lily Rafii Band and Sulaika Zarrouk.Felix Rey started when Sulaika and Lily met through mutual friends. They were seated next to one another at a dinner, where Lily was carrying a bag she had sewn herself and that’s what opened the discussion. It was fate! Both girls have a classic style yet like to experiment and add humor. With that, Felix Rey has grown organically and continues to grow worldwide.
Greatest inspirations behind the brand and designs? Inspiration can come from anywhere. It could be an old movie, an image, or a trip to a different place.
Describe the kind of girl you design for? The Felix Rey woman is fashion-forward, feminine and sophisticated but with a sense of humor. Our customer has evolved as our line has grown substantially in terms of product offering and new product categories. The line encompasses a range of handbags and other accessories that cover day to night, beach to rainy days (umbrellas), including cosmetic bags and diaper bags – so there is really something for everyone.
Challenges of starting an accessories brand? One of the biggest challenges is competition, especially in this tough economy. Felix Rey tries to differentiate itself by staying true to its own unique design sensibility – feminine and sophisticated with a touch of whimsy. Furthermore, we constantly experiment with different materials and explore new product categories.
Your personal favorite valentines gift ideas? Felix Rey loves love so there are many options. It’s hard to resist the big red heart on the Felix Rey Rain Rain Go Away Umbrella. Also, you can’t go wrong with the book “Flowers by Jeff Leatham;” the book will last forever but flowers don’t! Macaroons from LADURÉE are always welcome too!
Other favorite designers? Marni, Oscar de la Renta, Sonia Rykiel, Lanvin
- polyvore.com (for a glimpse of everything under the sun)
Free Gift with Purchase for our lovely Ninu Nina readers!
Felix Rey Zip Top Keychain in Ikat Print is sleek and chic. Receive a free Zip Top Keychain in Pink Ikat with any purchase of $75 or more made on www.felixrey.com starting today until Saturday, February 13th, 2010. Simply enter the code